A website as good as the pizza: building Storico's new home online

Storico serves wood-fired pizza and fresh pasta on Northgate Street in Ipswich. The food already had the reviews to prove it. The website's job was simple: make people hungry, and make it effortless to book a table.

The goal

Most guests find a restaurant on their phone, often while deciding where to eat that evening. In those few seconds they want three things: to see the food, to trust the place, and to book. Everything on Storico's site is built around that moment.

What we built

A first screen that does the work

The first thing guests see is Book a table, Order online and View the menu, with Storico's Google rating (4.8 stars from over 500 reviews) shown right underneath. It's pulled in automatically, so it stays up to date.

A menu that sells the food

Wood-fired pizza with San Marzano tomatoes and fior di latte, fresh pasta with slow-cooked ragu, burrata, and a list of Italian wines. The menu is laid out for easy browsing on a phone, and Storico can update dishes and prices themselves from their dashboard.

Bookings, the way Storico wanted

Storico chose to keep the booking provider they already use, so the Book a table button sends guests straight to it. Nothing changed for the team. If they ever want commission-free bookings on their own site, our booking system is ready to switch on.

Built to be found in Ipswich

Pages are written for the things people search for, like wood-fired pizza and fresh pasta in Ipswich, and the site is fast and mobile friendly, both of which Google rewards.

Everything else, included

Hosting, security and updates are taken care of, and when Storico needs a change, they just message us.

The result

Storico now has a website that matches the food: warm, confident and easy to use. Guests can go from a Google search to the menu or a booking in a few taps, and the team keeps the menu up to date themselves.